The Conservancy for Cuyahoga Valley National Park, or the Conservancy for CVNP, is a non-profit organization that relies on donations and grants to fund its operations. The organization's mission is to preserve and protect the natural resources and cultural heritage of the Cuyahoga Valley National Park (CVNP) while providing educational opportunities for visitors. CVNP is the only National Park in the state of Ohio, and as such is an important ecological and wildlife sanctuary, while providing countless hiking trails and other outdoor opportunities. The Conservancy for CVNP offers a range of programs and services, including hiking path maintenance, educational programs, and cultural events.
Before receiving the Google Ad Grant, the Conservancy for CVNP faced several challenges in promoting its programs and services. The organization had limited resources for advertising, making it difficult to reach a wider audience as well as being able to execute a sophisticated digital marketing campaign. Additionally, the Conservancy for CVNP faced another layer of competition from other attractions within the region, for the same visitor base. With the help and guidance of Data Genomix, the Conservancy for CVNP was able to complete an elevated solution to their marketing challenges.