How do we
do it?

Learn more about Data Genomix's data-driven process for developing a successful digital marketing strategy.

marketing firm creating digital strategy illustration

A process that works,
proven by conversions.

Data Genomix is a firm that executes a proven process for digital marketing success with insights, targeting, creative concepts, and plans to convert customers to your services and products.

Discover

We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.

Identify

We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.

Motivate

Content development is a reflection of your unique brand and what we’ve learned about your refined audience. Intentional content will motivate your audience to convert.

Convert

Every step of the DG process is to get your target audience to whatever conversion goal you have. As we learn from your audience, your strategy will adapt to convert more.

A strategic approach
that works.

Data Genomix is a firm that executes a proven process of success.
Through research, audience analysis, creative & content testing, hyper-targeting, and strategic insights we make your goals a reality.

digital marketing creative process illustration

Discover

We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.

marketing firm working together collaboratively illustration

Identify

We get to know you and understand your needs. The DG team then quickly begins working to develop the most effective plan to get you digital conversions.

digital advertising and SEO marketing illustration

Motivate

Content development is a reflection of your unique brand and what we’ve learned about your refined audience. Intentional content will motivate your audience to take desired actions.

marketing team looking at data illustration

Convert

Every step of the DG process is to get your target audience to whatever conversion goal you have. As we learn from your audience, your strategy will adapt to convert more.

Strategy
guided by data

Your targeted campaign will move people through the digital conversion funnel with a process that’s a coordinated effort between data analysis, audience identification, content development, and paid advertising.  

Develop

Audience segmentation is developed considering what’s learned in discovery. Content is developed to inspire audiences to seek more information that will eventually lead to conversion.  Detailed A/B testing is launched to create the most effective campaign.

marketing campaign planning illustration

Discover

The DG data nerds will conduct data analysis to understand your brand and its consumers.  This includes analyzing the competitive landscape to best position your brand.  Quantitative research will be conducted to set realistic campaign expectations. Strategic goals are specifically defined to prove the success of your campaign.  

creating audience sets and lists illustration

Deploy

Every step of the process was to get you here, to the launch of your specialized digital campaign. The more you know, the more you can work to improve. We’ll constantly conduct campaign optimization.  The DG team will give ongoing content feedback to create an agile strategy that will only get better with time.  

team working together on a project illustration

Discover

Making decisions based on facts, within the context of our professional experience. Striving for intellectual growth, with a focus on honesty and integrity. Maintaining a thoughtful, reasoned and open-minded approach to our work.

Temperance

Maintaining self-control, regardless of the inevitable ups and downs of daily life. Performing our duties with a disciplined, methodical and practical approach. Acting with moderation and humility under all circumstances. What are our values and what does authenticity in these values look like?

Courage

Having the strength to do the right thing, especially when times are tough. Exhibiting moral fortitude at all times, even when no one is watching. Living by our principles, with an attitude of positive resilience.

Justice

Demonstrating fairness to all stakeholders, including our shareholders, customers, co-workers and communities. Keeping our promises to others, inside and outside of the organization. Respecting the importance of all people, in an authentic and compassionate manner.

How we target the right audience

By using our patented social media targeting and advertising system to communicate exclusively with the right people, Data Genomix’s team of data nerds is able to refine your target audience to help you attract higher quality leads, convert more clicks to customers, and increase name recognition. 

The DG team scales up to support your goals and runs hands-on, agile strategic campaigns for organizations to help convert customers. Your marketing strategy will intentionally focus on reaching customers in the most effective way to make your budget work its hardest for you.

DG develops niche digital marketing solutions for diverse verticals including public relations, non-profit, political marketing, job recruiting, consumer brands, and so many others. With expertise in Facebook Business Manager, social media advertising, Google Ads, programmatic display, and beyond we’ll develop a multi-channel plan to solve your needs. 

Data Genomix campaign strategy process

Let's get to
know each other

Get in touch with us and let’s find out more about how we can help you reach your digital marketing goals.

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