Running a political campaign is no small feat, especially when resources are limited. Friends and Residents in Support of Wiseburn Schools, along with their consultant CliffordMoss, faced this exact challenge. With a tight budget and a critical school bond measure to pass, they needed an efficient and cost-effective solution to persuade voters that Measure EE was a worthwhile cause.
Despite the budget constraints, the primary goal was clear and singular: win the election and secure the future of Wiseburn Unified School District. The campaign aimed to convince voters that investing in school infrastructure, safety, and modern facilities would yield long-term benefits for the community.