Before partnering with Data Genomix- the Cleveland Museum of Natural History relied heavily on traditional marketing tactics. The organization focused on billboards, banners on the public bus system, and radio. With the ever-evolving digital marketing ecosystem, the organization needed to move away from traditional advertising strategies and into new, innovative digital channels. This is where Data Genomix came in.
The museum’s goal for its digital campaign was to increase brand awareness and traffic to its website to drive more visits and ticket sales. The organization knew it needed to unlock a sophisticated and iterative digital marketing approach, and Data Genomix was the key.