Digital marketing is an excellent avenue for advertising for a variety of reasons- especially when utilized in the most effective way. The ability to target individuals online based on a multitude of geographics, demographics, and psychographics is one of the best ways to utilize online methods to reach various audiences. Additionally, the audience information that is gathered during digital marketing campaigns can bring insights to your organization previously unknown. That is why reporting for digital advertising is paramount. Understanding performance through defined key performance indicators (KPIs) is essential to creating relevant, engaging, high-performing ads and online placements.
A digital marketing report is, at its very essence, a vehicle for understanding marketing performance, displaying value, and making informed decisions on strategy and placements. With so much data available, it is essential to have reporting that is laid out in an easy-to-digest format, along with an experienced marketing professional to walk you through the information available.
Good reporting should not be a cookie-cutter approach but rather built around the major KPIs that your organization truly values. Whether you are measuring your cross-channel approach in terms of web traffic, online purchases, conversions, brand awareness, geo-framing or fencing analytics, engagement, or more, a well-informed report should display metrics in an actionable story.
As our name suggests, Data Genomix is a data-centered organization that constantly uses information gathered from campaigns to inform strategy, budgeting, best practices, and more. Our focus is on transparency, and we have built intuitive and informative reporting information for clients. All of our reporting is meant to help clients learn more and communicate better. With your results front and center and accessible at all times, it ensures that you see where every penny of your digital efforts is going, so you can make your budget work better for you.
We approach reporting, campaign monitoring, and communication differently than most firms in the industry. Instead of the “set it and forget it” approach that is commonly used by firms, we take pride in the fact that we provide clients with:
Wondering what our extensive reporting could mean for you and your team, and how we can help you reach your goals? Reach out to learn more!
February 8, 2023
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